What Does The Metaverse Imply For The Automotive Industry?
What Does The Metaverse Imply For The Automotive Industry?

What Does The Metaverse Imply For The Automotive Industry?

March 25, 2020
How the adventure ended will be seen anon. Aouda was anxious, though she said nothing.

Far from being a theoretical concept, the metaverse is already changing the way cars are sold, repaired, driven, and designed.
Since Facebook changed its name to Meta and decided to bet big on virtual reality, the metaverse has gotten a lot of attention
But, is this latest buzzword all hype, or is it already changing the automotive industry?
In this blog post, let’s draw the curtains.

What Exactly Is The Metaverse?

Before we can understand how the metaverse works in the world of luxury cars, we must first define it.
The term ‘metaverse’ refers to a new way of interacting with the digital and physical worlds, based on what we know today as AR and VR.
Augmented reality principles, such as facial recognition and motion sensing, can be combined with virtual reality principles to create this more expansive experience that allows you to interact with people or environments that aren’t in the same physical space as you.
While Meta has recently made headlines, OEMs began discussing the metaverse and augmented reality at major automotive shows in 2019. Some of these use cases are already in place.
These include heads-up displays and projections of navigation information onto the vehicle’s windshield.
Car manufacturers, on the other hand, can use the metaverse to create entertainment experiences. This is where things start to get exciting — or surreal, depending on your point of view. Nissan’s proposal to take a virtual family member or a virtual tour guide with you in the car when you go on a trip is one example.

Buying, Experimenting and Repairing in the Metaverse

The auto industry is also using the metaverse in places other than the cars themselves.
BMW’s Omniverse is an example of how automakers are creating a virtual world for the production of cars rather than the driver’s experience.
Engineers can run scenarios through this Omniverse before implementing them in the real world.
Virtual reality has been used in this manner for a few years, but when brought into the metaverse, engineers can view that vehicle in a real-time running environment.
Another area where the metaverse shines is in car dealerships. Test drives can take place in the comfort of a prospective customer’s own home. It could help dealerships sell more cars and expand their reach.
People may be more willing to travel a long distance to buy a car if they have already driven it through a virtual connection. This strategy may eventually lead to an increase in the customer base.
They could also use the metaverse to figure out what was wrong with a car from a distance, which would speed up the process. There are significant advantages for both drivers and OEMs.

What Can We Expect From the Metaverse in the Not-So-Distant Future?

There’s so much investment in this area that you’d think, at the very least, in five years, the major manufacturers will be using the metaverse on their side of the business. During that time, it’s likely that production lines and simulations like the BMW Omniverse will come into being.
A lot of this technology already exists, but it remains to be seen if consumers want the entertainment piece, as there is still some skepticism.
In a connected, electrified, and digitalized world, imagine the future of in-car experiences. If you also want to be a part of this new universe and want to take your car buying or selling to a new level, get in touch with Deals on Wheels today!

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